About
Federico Anedda
I'm a B2B marketer with 10 years' experience in technology, and a passion for demand generation and AI. I started this project to learn how the two fit together, and I'm turning what I learn into a framework, one phase at a time.
Why this project
GTM powered by AI is a study project built around one framework: six phases of B2B demand generation, from the right customer to measured pipeline. For each phase I look at where AI really helps and where it doesn't, and build a resource to try it out. It's a work in progress, and it grows as I learn.
How I approach it
- The process first, then the tool.
- Measure on pipeline, not leads.
- Say where AI stops.
- Made-up sample data, never a client's.
Building AI into your demand gen?
Share what works for you, or ask about a resource.